Reid Crowe
Co-Founder, CFO and COO
Reid Crowe is the Co-Founder, CFO and COO of Rally. He sets organizational, directional and structural goals while providing oversight of financials as well as to the staff and volunteers who are at the core of Rally’s mission. Before joining Rally, Reid retired as the U.S. Director of Sales with Accriva Diagnostics, an international healthcare company focused on coagulation and its impact on disease. He also worked for Abbott Diagnostics and Biosite Diagnostics, where he won numerous awards and honors. Reid built his leadership style through coaching his two sons in baseball along with their teammates for 27 seasons, reaching the championship game 22 times. It was during one of those seasons that Reid met and coached William Olson who later became the inspiration for Rally and its first Rally Kid. Reid has served on the Rally Board of Directors for 19 years. Dean and Reid live in Atlanta and have two sons. Jonathan, a neurologist in Boston, who is married to Katie and Russ, a marketing strategist in Denver, who is married to Emily. Dean and Reid enjoy traveling, college football, good food and spending time with family and friends.
