Our Story

Rally Foundation for Childhood Cancer Research began with one brave boy: William. In 2003, he joined a baseball team coached by Reid Crowe, forming a close community that Rally around him after he was diagnosed with a pediatric brain tumor.

When William relapsed, families gathered weekly to pray and support his family. Among them was Dean Crowe. Shocked by how little funding and progress existed in childhood cancer research, she asked William’s mom how to help. The answer was simple: “Raise money for childhood cancer research.”

That moment sparked a movement. In 2005, Rally became a 501(c)(3) nonprofit dedicated to funding the most promising, impactful pediatric cancer research—wherever it may be.

Since then, Rally Foundation has awarded millions in research grants, expanded nationwide, and become a leading childhood cancer organization advocating for better treatments and cures. What began as a prayer circle has grown into a national movement powered by love, urgency and hope.

Because kids like William deserve more than hope.

They deserve cures.

Our Mission: Fueling Research. Funding Hope.

Rally Foundation for Childhood Cancer Research exists to empower communities, inspire action and fund the most promising research to find better treatments and ultimately, cures for childhood cancers.

As a top-rated charity nonprofit and philanthropic seed investor, Rally funds innovative, early-stage pediatric cancer research that may otherwise go unfunded. Every dollar we raise helps bring safer, smarter treatments closer to the children who need them most.

Every child’s fight inspires our mission.

We are inspired every day by the kids facing cancer with unimaginable strength, and by the families who never stop hoping for a cure. Their stories drive our purpose.

Your support turns that inspiration into action: funding the research, advocacy, and breakthroughs that give kids a better chance at life. Because behind every gift is a belief that childhood cancer deserves more than awareness. It deserves answers.