
Meet the people
who pour their hearts into Rally’s mission.

Amy Samsury
Rally Project Specialist

Catherine Long
Development Specialist
Amy Samsury
Rally Project Specialist
Catherine Long
Development Specialist
Dean Crowe is the Co-Founder and CEO of Rally Foundation for Childhood Cancer Research, a national non-profit organization based in Atlanta that funds childhood cancer research through grassroots initiatives. By vision and leadership, Dean works to empower a nationwide group of volunteers, families and friends who want to “do something” to help in the fight against childhood cancer. She also leads Rally’s national advocacy efforts. Dean has a background in commercial real estate sales and was a mortgage loan officer who got her start in fundraising by serving as the Campaign Director for Young Life’s national camp, SharpTop Cove. She fondly refers to that experience as “fundraising baptism by fire!” Dean is a graduate of Auburn University and Harvard Business School Executive Education Strategic Perspectives in Nonprofit Management. She and her husband, Reid, live in Atlanta and have two sons: Jonathan, a neurologist who is married to Katie and living in Boston; and Russ, a marketing strategist who is married to Emily and living in Atlanta. Dean and Reid enjoy traveling, college football and spending time with family and friends.
Reid Crowe is the Co-Founder and COO of Rally. He sets organizational, directional and structural goals while providing oversight of financials as well as to the staff and volunteers who are at the core of Rally’s mission. Before joining Rally, Reid retired as the U.S. Director of Sales with Accriva Diagnostics, an international healthcare company focused on coagulation and its impact on disease. He also worked for Abbott Diagnostics and Biosite Diagnostics, where he won numerous awards and honors. Reid built his leadership style through coaching his two sons in baseball along with their teammates for 27 seasons, reaching the championship game 22 times. It was during one of those seasons that Reid met and coached William Olson who later became the inspiration for Rally and its first Rally Kid. Reid has served on the Rally Board of Directors for 16 years. Dean and Reid live in Atlanta and have two sons. Jonathan, a neurologist in Boston, who is married to Katie and Russ, a marketing strategist in Denver, who is married to Emily. Dean and Reid enjoy traveling, college football, good food and spending time with family and friends.
Emily is Rally’s Senior Director of Development. She is focused on internal operations as well as individual, institutional and foundation giving to further Rally’s mission to cure childhood cancer. After losing her mother to a blood cancer, Emily wanted to make an impact to find cures so that other families would not lose a loved one. In 2010, along with her family and friends, she formed a fundraising team for The Leukemia & Lymphoma Society (LLS) which has raised more than $300,000 since their inception. Following this volunteerism, Emily made a career transition to nonprofit and joined the LLS staff in a senior role. We were so excited when she then decided to join the fight at Rally! Emily enjoys photography, volunteering in her community, and spending as much time with her friends and family as possible. She and her husband, Peter, live in Johns Creek with their dog Penny.
Adam joined Rally in April of 2016. In his role as Director of Events, he oversees the Delta Double Play, Rally Athlete, and events in our extension cities. Adam lived in Atlanta for seven years where he worked as an Assistant Director for JCC Day Camps and Special Events Manager for Camp Twin Lakes, prior to moving to Savannah where he was the Director of Events for Telfair Museums. Adam is thrilled to be back in Atlanta where he lives in Dunwoody with his wife, Herchelle, and their twins, Elyssa and Joey, and dogs, Wylie and Munson. They love traveling, tailgating and trying new restaurants!
Elaine Kay is the Director of Rally Nashville and keeps us laughing constantly. She is full of passion, vision and loves to share the “Rally Bug” with everyone she meets! Elaine’s passion for Rally’s mission began soon after experiencing childhood cancer firsthand through her son, James. When James was 11 years old, he was the 27th person in the world history to be diagnosed with a PNET Ewing’s Sarcoma originating in the kidney. Thankfully, James is now a healthy Auburn University graduate. Elaine earned her undergraduate degree from Ole Miss and her master’s from Vanderbilt. She is very involved with the 100-year-old Kiwanis Club of Nashville, a service club that has also helped with various Rally Nashville events. Elaine and her husband enjoy traveling to visit both James, an Auburn graduate, and their daughter Caroline, who is a graduate of University of Virginia and is a traveling pediatric oncology nurse.
Cindi Bonner is the Director of Rally Pensacola. She was first introduced to childhood cancer in May of 2013 when a four-year-old neighbor was diagnosed with Ewing’s Sarcoma. In order to help the family build an informative website and Facebook page, Cindi researched Ewing’s Sarcoma. Based on her findings, Cindi quickly became interested in learning more about underfunded research dollars and the #1 disease killer of children in the U.S. Today, she leads Rally Pensacola’s fundraising and advocacy efforts. Prior to joining Rally, Cindi worked in her family business and started her own fitness company. Cindi is a 5th generation Pensacolian. She is passionate about philanthropy and giving back to her community. She enjoys fitness and has a Master’s degree in Exercise Physiology. Cindi also likes spending time with her children, Lauren and Chad, her husband Chad and their two labradoodles.
Dana Hall is the Development Manager in the Rally Pensacola office where she oversees the fundraising efforts by focusing on raising mission awareness and cultivating new community partnerships and donors. Dana previously served as the Director of Development at Big Brothers Big Sisters of Northwest Florida and led the fundraising efforts through marketing, special events, and relationship cultivation. Dana holds a bachelor’s degree in Communication and Public Relations from the University of Cincinnati. Prior to moving to Pensacola, Dana lived in Jacksonville, FL where she managed events and marketing for a child welfare nonprofit organization. Dana is very active in the Pensacola community where she is a proud member of IMPACT 100 Pensacola Bay Area, member of a philanthropic focused mardi gras krewe, member of the Association of Fundraising Professionals and volunteers where she can. In her free time, you can find Dana exploring new places, enjoying all the great food spots in Pensacola, and most importantly obsessing over her cat Sailor.
Emma serves as the Development & Rally Kid Manager. In this role, she works closely with our families and Rally Kids, visiting them in the hospital several times a week and planning events for our Rally Kids and families. Emma is on the Development Team and works on Salesforce management and oversees various fundraising campaigns throughout the year. Emma graduated from the University of Georgia in the spring of 2018 with a degree in communications. While in college Emma was heavily involved with UGA Miracle and served on the leadership team. Over the four years she was involved with Miracle, they raised over $4.1 million for Children’s Healthcare of Atlanta. She is excited to be a part of Rally and continue to work with so many amazing families! Emma enjoys being outside, exercising, traveling, volunteering and cheering on the Green Bay Packers and the Dawgs.
Millie serves as the Events and Programs Manager at our Rally Nashville office. With over seven years of nonprofit, campaign and corporate event and program experience, she hopes to help Rally Nashville grow and reach new goals. After graduating from Florida State University, she served as an AmeriCorps’ VISTA working in the nonprofit field around children’s advocacy issues that have always held a special calling to her. After her service, professional opportunities lead her to Nashville and she has called it home for the past 4 years. Millie enjoys traveling to see her family and friends as much as she can and cheering on her Noles during football season!
Emily is the Program and Event Manager for Rally Virginia. She is focused on supporting childhood cancer families and raising money for childhood cancer research in the Northern Virginia/DC area. Emily’s passion for childhood cancer advocacy started when her daughter, Caroline, was diagnosed with a rare type of brain cancer in 2012. Since that time Emily has not only volunteered extensively within the childhood cancer community, but has also spent time advocating for childhood cancer funding on the local level and on Capitol Hill. Emily was first introduced to Rally in 2014 when her best friend from high school organized a Rally event in Caroline’s honor. Since the moment Emily met the Rally team she knew the foundation was special. Emily earned an undergraduate degree from Tulane University and a graduate degree from American University, and has spent the last six years as an event planner in the DC area. She enjoys running and spending time with her three children and absurdly opinionated black lab./p>
Rebecca is Rally’s Graphic Designer and works on Rally’s creative collateral from digital to print. She brings expertise in social, video and design. Rebecca graduated from Georgia Southern University in May of 2016 with a degree in Graphic Design and a minor in Marketing. Rebecca enjoys designing, being with family and friends and cheering on her Dallas Cowboys. Rebecca loves being a part of the Rally team and the fight against childhood cancer. She has a thing for monograms but we can’t say if it is a good or bad thing.
Marla serves as our Administrative Specialist and works hard to keep the Rally office running smoothly and oversees Rally’s day to day bookkeeping. Marla brings 10 years of experience from the banking industry. Marla is a graduate of the University of Alabama—Roll Tide! She and her husband, Jim, have two incredible daughters, Emma and Delaney. They love traveling together and spending time outdoors.
Amy serves as the Rally Project Specialist. Amy is intimately familiar with the challenges of pediatric cancer as she is a proud mom to leukemia survivor and Rally Kid Danielle. She is a passionate advocate for Rally families and parents whose children are fighting cancer. Amy earned her undergraduate degree in psychology and is a proud member of the Fighting Texas Aggie Class of ’95 (Whoop!). Amy enjoys watching college sports and reading in her spare time. She and her husband, Chris, and their yorkie live in the Woodstock area and enjoy traveling to see their children Bryan, Brandon, and Danielle who all currently live out-of-state.
Catherine serves as the Development Specialist for Rally. In this role, she helps manage fundraising, digital content, and donor relations. Catherine is a recent graduate from the University of Mississippi and is originally from the Atlanta area. She is excited to be a part of the Rally team and continue to share the stories of so many amazing families and kids! In her free time, she loves spending time with friends and family, reading, and spending time with her cats.
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