Dean Crowe

Founder & CEO

Dean Crowe is the Founder and CEO of Rally and our tireless leader! She works directly with Rally’s Board of Directors, Board of Advisors and Medical Advisory Board. Dean is also instrumental in leading national advocacy efforts. A graduate of Auburn University and Harvard Business School’s Executive Education Strategic Perspectives in Nonprofit Management, Dean received her “fundraising baptism by fire” while serving as the Campaign Director for Young Life’s national camp, Sharp Top Cove. She was led to create Rally Foundation after her son’s teammate was diagnosed with brain cancer. His mother challenged Dean to help fund childhood cancer research so that no family would have to endure what they were going through. Thus, Rally Foundation for Childhood Cancer Research was founded in 2005 with a mission to empower volunteers across the country to raise awareness and funds for childhood cancer research to help find better treatments with fewer long-term side effects and, ultimately, cures. Dean’s vision and leadership have propelled Rally to receive the highest rankings from charity watchdogs. She is married to Reid, Rally’s CFO, COO and co-founder. They live in Atlanta, and have two married sons, each with one child. Dean and Reid enjoy traveling, college football and spending time with their children and grandchildren!

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Reid Crowe

Co-Founder, CFO and COO

Reid Crowe is the Co-Founder, CFO and COO of Rally. He sets organizational, directional and structural goals while providing oversight of financials as well as to the staff and volunteers who are at the core of Rally’s mission. Before joining Rally, Reid retired as the U.S. Director of Sales with Accriva Diagnostics, an international healthcare company focused on coagulation and its impact on disease. He also worked for Abbott Diagnostics and Biosite Diagnostics, where he won numerous awards and honors. Reid built his leadership style through coaching his two sons in baseball along with their teammates for 27 seasons, reaching the championship game 22 times. It was during one of those seasons that Reid met and coached William Olson who later became the inspiration for Rally and its first Rally Kid. Reid has served on the Rally Board of Directors for 19 years. Dean and Reid live in Atlanta and have two sons. Jonathan, a neurologist in Boston, who is married to Katie and Russ, a marketing strategist in Denver, who is married to Emily. Dean and Reid enjoy traveling, college football, good food and spending time with family and friends.

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Emily Kallos

Senior Director of Development

Emily leads fundraising efforts dedicated to individual, corporate and foundation giving to advance Rally’s mission to cure childhood cancer. Her journey into this mission began on a deeply personal note after losing her mother to a blood cancer. Determined to make a difference, she started her efforts to raise funds for cancer research as a volunteer and together with her family and friends raised over $300,000 in two years. This was the catalyst to transition her career into the nonprofit sector and raising funds for cancer research. She now focuses on building lasting relationships to help others join in the fight against childhood cancer.

Beyond her professional achievements, Emily is a hobby photographer, an active community volunteer and cherishes spending quality time with her friends and family. She and her husband, Peter, reside in Johns Creek with their beloved dog, Penny.

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Adam Cohen

Director of Events and Operations

Adam joined Rally in April of 2016. In his role as Director of Events and Operations, he oversees the planning of all Rally events and works with our team and volunteers to execute them in various locations across the country. He works with our marketing team and oversees various operational aspects of the organization including our technology, systems and processes. Adam lived in Atlanta for seven years where he worked as an Assistant Director for JCC Day Camps and Special Events Manager for Camp Twin Lakes, prior to moving to Savannah where he was the Director of Events for Telfair Museums. Adam currently lives in Dunwoody with his wife, Herchelle, their twins, Elyssa and Joey, and their dog, Kirby. They love traveling, tailgating and trying new restaurants!

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Elaine Kay

Director of Rally Tennessee

Elaine Kay is the Director of Rally Tennessee and keeps us laughing constantly. She is full of passion, vision and loves to share the “Rally Bug” with everyone she meets! Elaine’s passion for Rally’s mission began soon after experiencing childhood cancer firsthand through her son, James. When James was 11 years old, he was the 27th person in the world history to be diagnosed with a PNET Ewing’s Sarcoma originating in the kidney. Thankfully, James is now a healthy Auburn University graduate. Elaine earned her undergraduate degree from Ole Miss and her master’s from Vanderbilt. She is very involved with the 100-year-old Kiwanis Club of Nashville, a service club that has also helped with various Rally Tennessee events. Elaine and her husband enjoy traveling to visit both James, an Auburn graduate, and their daughter Caroline, who is a graduate of University of Virginia and is a traveling pediatric oncology nurse. Caroline and her husband, Phil, have a baby boy, born February 2024.

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Cindi Bonner

Director of Rally Gulf Coast

Cindi Bonner is the Director of Rally Gulf Coast. She was first introduced to childhood cancer in May of 2013 when a 4-year-old neighbor was diagnosed with Ewing sarcoma. To help the family build an informative website and Facebook page, Cindi researched Ewing sarcoma. Based on her findings, Cindi quickly became interested in learning more about underfunded research dollars and the #1 disease killer of children in the U.S. Today, she leads Rally Gulf Coast’s fundraising and advocacy efforts. Prior to joining Rally, Cindi worked in her family business and started her own fitness company. Cindi is a fifth generation Pensacolian. She is passionate about philanthropy and giving back to her community. She enjoys fitness and has a Master’s degree in Exercise Physiology. Cindi also likes spending time with her children, Lauren and Chad, her husband Chad and their two labradoodles.

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Jennifer Kellett

Director of Development

Jennifer is a seasoned professional in the world of nonprofit development, bringing over two decades of experience to her role as Director of Development at Rally Foundation for Childhood Cancer Research. With a passion for making a difference and a track record of fundraising success, Jennifer is dedicated to advancing the mission of Rally and improving the lives of children and families affected by childhood cancer.
Jennifer’s nonprofit journey has taken her through a diverse range of organizations, each contributing to her deep understanding of the sector. Most recently, she served as the Director of Development and Interim Executive Director for Odyssey Atlanta, a transformative educational enrichment program serving under-resourced Atlanta public school students. Prior to her time at Odyssey, Jennifer held key fundraising roles at The High Museum of Art, The Lovett School and The Adaptive Learning Center. Her experience at these organizations allowed her to hone her skills in fundraising, donor relations, strategy and community engagement.
Jennifer, a proud native Texan, has embraced Atlanta as her home since 1999 where she resides with her husband, Sammy, and son, Sam, as well as their two beloved dogs, Sitka and Macho. Her daughter, Jacqueline, attends Bard College on a Posse Scholarship. Outside of her professional life, Jennifer enjoys the simple pleasures of baking, getting lost in a good book and cherishing quality time with her family and friends.

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Emma Strong

Senior Manager of Rally Families and Advocacy

Emma serves as the Senior Manager of Rally families and Advocacy. In this role she oversees the Rally Kid program nationally and a few of our fundraising campaigns. In addition to this she works alongside Dean on Rally’s advocacy efforts. She is located in Utah. Emma joined the Rally team right after graduating from the University of Georgia in 2018. Outside of work, Emma enjoys spending her time with her family, camping, traveling and cheering on the Green Bay Packers and the Dawgs.

CONTACT

Taylor Allen

Development Manager

Taylor serves as the Development Manager in our Atlanta office. With over six years of nonprofit and program experience, she oversees the Rally On the Runway Challenge campaign each year. In this role, she works closely with the development team on special projects such as grant applications, event registration and sponsorships. Taylor also manages the design schedule and timeline for our team. In her free time, she enjoys traveling, playing volleyball and hiking with her husband, Davis, and dog, Smokey.

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Tami Arrowood

Family Liaison

Tami serves as the Rally Family Liaison. In this volunteer role, Tami works behind the scenes communicating with Rally families, giving a listening ear, connecting them with Rally and finding the resources they need. This role comes naturally as Tami has been part of the Rally family since July 2010 when her 8-year-old daughter was diagnosed with stage 3 ovarian cancer. From that moment forward, Tami developed a passion for serving cancer families, especially the moms. Tami is employed full time in a local school working with special needs students. Her heart for these students and our Rally families inspires us all.

Haley Brown

Program and Rally Kid Coordinator

Haley serves as the Program and Rally Kid Coordinator for Rally Gulf Coast. In this role, she works closely with the Gulf Coast families and Rally kids as well as building and facilitating relationships within the local community of Pensacola. She was heavily involved in Children’s Miracle Network during her time at the University of West Florida where she graduated with a degree in Communications. She loves her family, her dog Harper, the Auburn Tigers, going to concerts and Elton John!

CONTACT

Cali Ruth Bruhel, CCLS

Rally Kid and Special Projects Coordinator

Cali Ruth serves as the Rally Kid and Special Projects Coordinator in the Rally Nashville office where she works closely with the Rally Kid Manager to develop and lead the Tennessee Rally Kid Program. Cali Ruth also builds relationships with our Rally Kids and families throughout and following heir cancer journey. Additionally, Cali Ruth executes Rally fundraising programs, engages the Nashville community and volunteer efforts, and develops new partnerships. Cali Ruth graduated from the University of Georgia in the Spring of 2021, earning her degree in Human Development and Family Science. Cali Ruth previously served as a Child Life Specialist at Texas Children’s Hospital. She is excited to join the Rally family and continue working with our inspirational kids and families! Cali Ruth enjoys going to concerts, running, and spending time with her 8 nieces and nephews.

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Karla Castellanos

Designer and Digital Marketing Specialist

Karla is a passionate Designer and Digital Marketing Specialist at Rally Foundation. With expertise in branding, print, digital media and marketing strategy, she is dedicated to advancing Rally’s mission through innovative visual and digital solutions. Karla leverages digital marketing strategies to boost engagement and awareness, amplifying Rally’s impact. She loves new challenges and is often found studying new tools and techniques to enhance her work. With a strong affinity for processes and strategic thinking, Karla’s approach to design and marketing is both methodical and creative. Outside of work, she enjoys spending time with her partner and their three dogs exploring trails, having family nights at home and taking road trips.

Marla Jendzurski

Executive Operations Administrator

Marla serves as our Administrative Specialist and works hard to keep the Rally office running smoothly and oversees Rally’s day to day bookkeeping. Marla brings 10 years of experience from the banking industry. Marla is a graduate of the University of Alabama—Roll Tide! She and her husband, Jim, have two incredible daughters, Emma and Delaney. They love traveling together and spending time outdoors.

CONTACT

Leigh Anna Lang

Grant Manager

Leigh Anna joined Rally Foundation in 2018 as their Grant Manager. She is responsible for the direction and management of Rally’s grant portfolio and serves as the primary point of contact for Rally’s Medical Advisory Board, co-funding partners and Rally-funded researchers. Leigh Anna began her career in grant development and fundraising in Philadelphia with a nonprofit theater company. After moving to Atlanta, she worked for 10 years as a grant consultant, supporting school districts and nonprofits in obtaining and managing Federal grant funds. Leigh Anna earned her Bachelor of Fine Arts from East Carolina University and her Master of Science from Drexel University. She and her husband, Steven, live in Peachtree Corners with their son and daughter, Cooper and Olivia, and two cats, Baxter and Pebbles.

CONTACT

Chelsea Mullinax

Rally Kid and Development Coordinator

Chelsea serves as the Rally Kid and Development Coordinator in the Atlanta office. In this role, she works closely with our families and Rally Kids, visiting them in the hospital several times a week and planning events for our Rally Kids and families throughout the year. She also works to help execute signature events such as our Benefit Bash and Rally On the Runway. Chelsea graduated from Georgia Southern University in the Spring of 2020, earning her degree in Child and Family Development with an emphasis in Child Life. Chelsea enjoys traveling, spending time with her family, her husband, Turner and their Golden Retriever, Indy.

CONTACT

Mackenzie Ossanna

Development Manager

Mackenzie was born and raised in Arkansas where she attended the University of Arkansas (Go Hogs!). After graduation, Mackenzie moved to Dallas, TX where she found her true passion in nonprofit development. Now settled in Nashville, TN Mackenzie enjoys spending time with family and friends, and you can often find her outside or reading a book! Through Rally, Mackenzie enjoys getting to know the Rally Kids and their families and seeing the impact that Rally can make in their lives and for all Rally Kids to come after them.

CONTACT

Volunteers are the heart of Rally's mission!

Our Team

Meet the people
who pour their hearts into Rally’s mission.

Dean Crowe
Founder & CEO

Reid Crowe
Co-founder, CFO & COO

Emily Kallos
Senior Director of Development

Adam Cohen
Director of Events and Operations

Elaine Kay
Director of Rally Tennessee

Cindi Bonner
Director of Rally Gulf Coast

Jennifer Kellett
Director of Development

Emma Strong
Senior Manager of Rally Families and Advocacy

Taylor Allen
Development Manager

Tami Arrowood
Family Liaison

Haley Brown
Program and Rally Kid Coordinator

Cali Ruth Bruhel, CCLS
Rally Kid and Special Projects Coordinator

Karla Castellanos
Designer and Digital Marketing Specialist

Marla Jendzurski
Executive Operations Administrator

Leigh Anna Lang
Grant Manager

Christen McCommon
Events and Brand Manager

Chelsea Mullinax
Rally Kid and Development Coordinator

Mackenzie Ossanna
Development Manager

Courtney Owen

PR and Social Media Coordinator

Courtney serves as the PR and Social Media Coordinator for Rally Foundation, based in the Atlanta office. In this role, she focuses on managing public relations and social media efforts to advance Rally’s mission. Courtney’s journey with Rally began as a Social Media and Auction Intern during her senior year at Georgia College & State University. She graduated in May of 2024 with a degree in Mass Communication and joined the team full time shortly after.

Outside of work, Courtney enjoys spending time with her family and attending concerts. Her passion for making a difference in the fight against childhood cancer drives her dedication to Rally Foundation.

Courtney Owen
PR and Social Media Coordinator

Shannon Pair

Grant Administrator

In 2024, Shannon joined Rally Foundation as their Grant Administrator. She is responsible for supporting the Grant Manager in executing the Rally grants program annually by administering the grant process through all stages, including applications, contracts, reporting, and grant closeout. Shannon began her career in grants management at the American Cancer Society, Inc. She is an Atlanta native and graduated from Georgia State University with a Bachelor of Arts in Communications. Shannon enjoys spending time outdoors and traveling with her fiancé and their dog, Scout.

Shannon Pair
Grant Administrator

Amy Samsury

Development Specialist

Amy serves as the Development Specialist. In this role she provides support to the leadership team. She also serves as our event volunteer coordinator. Amy is intimately familiar with the challenges of pediatric cancer as she is mom to leukemia survivor and Rally Kid, Danielle. She is a passionate advocate for Rally families and parents whose children are fighting cancer. Amy earned her undergraduate degree in psychology and is a proud member of the Fighting Texas Aggie Class of ’95 (Whoop!). Before Rally, Amy was a high school teacher and homeschooled all three of her children. Amy enjoys watching college sports and reading in her spare time. She and her husband, Chris, and their yorkie live in the Woodstock area and enjoy traveling to see sons Bryan and his wife, Brenna, Brandon and his wife, Kenzie, and daughter Danielle, who all currently live out-of-state.

Amy Samsury
Rally Development Specialist

Jessica Siderio

Development Manager for Rally Gulf Coast

Jessica serves as the Development Manager for Rally Gulf Coast, bringing a wealth of experience in nonprofit development and fundraising to the team. With a passion for making a difference, Jessica began her journey in the nonprofit sector over a decade ago, dedicating her career to creating meaningful impact and supporting worthy causes.

Throughout her career, Jessica has successfully managed and executed fundraising campaigns, cultivated donor relationships and spearheaded community engagement initiatives. Her strategic approach and dedication to mission-driven work have contributed significantly to the success and growth of the organizations of which she has been a part.

At Rally Gulf Coast, Jessica is committed to advancing the organization’s mission of funding research to find better treatments and cures for childhood cancer. Her expertise and enthusiasm for connecting with the community ensure that the foundation continues to thrive and make a positive difference in the lives of children and families affected by childhood cancer.

Jessica Siderio
Development Manager for Rally Gulf Coast

Dean Crowe

Founder & CEO

Reid Crowe

Co-Founder, CFO and COO

Emily Kallos

Senior Director of Development

Adam Cohen

Director of Events and Operations

Elaine Kay

Director of Rally Tennessee

Cindi Bonner

Director of Rally Gulf Coast

Jennifer Kellett

Director of Development

Emma Strong

Senior Manager of Rally Families and Advocacy

Taylor Allen

Development Manager

Tami Arrowood

Family Liaison

Haley Brown

Program and Rally Kid Coordinator

Cali Ruth Bruhel, CCLS

Rally Kid and Special Projects Coordinator

Karla Castellanos

Designer and Digital Marketing Specialist

Marla Jendzurski

Executive Operations Administrator

Leigh Anna Lang

Grant Manager

Chelsea Mullinax

Rally Kid and Development Coordinator

Mackenzie Ossanna

Development Manager

Volunteers are the heart of Rally's mission!

Our Team

Meet the people who pour their hearts into Rally’s mission.

Courtney Owen

PR and Social Media Coordinator

Shannon Pair

Grant Administrator

Amy Samsury

Development Specialist

Jessica Siderio

Development Manager for Rally Gulf Coast

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Meet the people
who pour their hearts into Rally’s mission.