Dean Crowe

Founder & CEO

Dean Crowe is the Founder and CEO of Rally and our tireless leader! She works directly with Rally’s Board of Directors, Board of Advisors and Medical Advisory Board. Dean is also instrumental in leading national advocacy efforts. A graduate of Auburn University and Harvard Business School’s Executive Education Strategic Perspectives in Nonprofit Management, Dean received her “fundraising baptism by fire” while serving as the Campaign Director for Young Life’s national camp, Sharp Top Cove. She was led to create Rally Foundation after her son’s teammate was diagnosed with brain cancer. His mother challenged Dean to help fund childhood cancer research so that no family would have to endure what they were going through. Thus, Rally Foundation for Childhood Cancer Research was founded in 2005 with a mission to empower volunteers across the country to raise awareness and funds for childhood cancer research to help find better treatments with fewer long-term side effects and, ultimately, cures. Dean’s vision and leadership have propelled Rally to receive the highest rankings from charity watchdogs. She is married to Reid, Rally’s CFO, COO and co-founder. They live in Atlanta, and have two married sons, each with one child. Dean and Reid enjoy traveling, college football and spending time with their children and grandchildren!

Reid Crowe

Co-Founder, CFO and COO

Reid Crowe is the Co-Founder, CFO and COO of Rally. He sets organizational, directional and structural goals while providing oversight of financials as well as to the staff and volunteers who are at the core of Rally’s mission. Before joining Rally, Reid retired as the U.S. Director of Sales with Accriva Diagnostics, an international healthcare company focused on coagulation and its impact on disease. He also worked for Abbott Diagnostics and Biosite Diagnostics, where he won numerous awards and honors. Reid built his leadership style through coaching his two sons in baseball along with their teammates for 27 seasons, reaching the championship game 22 times. It was during one of those seasons that Reid met and coached William Olson who later became the inspiration for Rally and its first Rally Kid. Reid has served on the Rally Board of Directors for 19 years. Dean and Reid live in Atlanta and have two sons. Jonathan, a neurologist in Boston, who is married to Katie and Russ, a marketing strategist in Denver, who is married to Emily. Dean and Reid enjoy traveling, college football, good food and spending time with family and friends.

Adam Cohen

Director of Events and Operations

Adam joined Rally in April of 2016. In his role as Director of Events and Operations, he oversees the planning of all Rally events and works with our team and volunteers to execute them in various locations across the country. He works with our marketing team and oversees various operational aspects of the organization including our technology, systems and processes. Adam lived in Atlanta for seven years where he worked as an Assistant Director for JCC Day Camps and Special Events Manager for Camp Twin Lakes, prior to moving to Savannah where he was the Director of Events for Telfair Museums. Adam currently lives in Dunwoody with his wife, Herchelle, their twins, Elyssa and Joey, and their dog, Kirby. They love traveling, tailgating and trying new restaurants!

Elaine Kay

Director of Rally Tennessee

Elaine Kay is the Director of Rally Tennessee and keeps us laughing constantly. She is full of passion, vision and loves to share the “Rally Bug” with everyone she meets! Elaine’s passion for Rally’s mission began soon after experiencing childhood cancer firsthand through her son, James. When James was 11 years old, he was the 27th person in the world history to be diagnosed with a PNET Ewing’s Sarcoma originating in the kidney. Thankfully, James is now a healthy Auburn University graduate. Elaine earned her undergraduate degree from Ole Miss and her master’s from Vanderbilt. She is very involved with the 100-year-old Kiwanis Club of Nashville, a service club that has also helped with various Rally Tennessee events. Elaine and her husband enjoy traveling to visit both James, an Auburn graduate, and their daughter Caroline, who is a graduate of University of Virginia and is a traveling pediatric oncology nurse. Caroline and her husband, Phil, have a baby boy, born February 2024.

Jennifer Kellett

Major Gifts Director

Jennifer is a seasoned professional in the world of nonprofit development, bringing over two decades of experience to her role as Major Gifts Director at Rally Foundation for Childhood Cancer Research. With a passion for making a difference and a track record of fundraising success, Jennifer is dedicated to advancing the mission of Rally and improving the lives of children and families affected by childhood cancer.
Jennifer’s nonprofit journey has taken her through a diverse range of organizations, each contributing to her deep understanding of the sector. Most recently, she served as the Director of Development and Interim Executive Director for Odyssey Atlanta, a transformative educational enrichment program serving under-resourced Atlanta public school students. Prior to her time at Odyssey, Jennifer held key fundraising roles at The High Museum of Art, The Lovett School and The Adaptive Learning Center. Her experience at these organizations allowed her to hone her skills in fundraising, donor relations, strategy and community engagement.
Jennifer, a proud native Texan, has embraced Atlanta as her home since 1999 where she resides with her husband, Sammy, and son, Sam, as well as their two beloved dogs, Sitka and Macho. Her daughter, Jacqueline, attends Bard College on a Posse Scholarship. Outside of her professional life, Jennifer enjoys the simple pleasures of baking, getting lost in a good book and cherishing quality time with her family and friends.

Emma Strong

Senior Manager of Rally Families and Advocacy

Emma serves as the Senior Manager of Rally families and Advocacy. In this role she oversees the Rally Kid program nationally and a few of our fundraising campaigns. In addition to this she works alongside Dean on Rally’s advocacy efforts. She is located in Utah. Emma joined the Rally team right after graduating from the University of Georgia in 2018. Outside of work, Emma enjoys spending her time with her family, camping, traveling and cheering on the Green Bay Packers and the Dawgs.

Tami Arrowood

Family Liaison

Tami serves as the Rally Family Liaison. In this volunteer role, Tami works behind the scenes communicating with Rally families, giving a listening ear, connecting them with Rally and finding the resources they need. This role comes naturally as Tami has been part of the Rally family since July 2010 when her 8-year-old daughter was diagnosed with stage 3 ovarian cancer. From that moment forward, Tami developed a passion for serving cancer families, especially the moms. Tami is employed full time in a local school working with special needs students. Her heart for these students and our Rally families inspires us all.

Haley Brown

Rally Kid and Program Manager

Haley serves as the Rally Kid and Program Manager for Rally Gulf Coast. In this role, she works closely with the Gulf Coast families and Rally kids as well as building and facilitating relationships within the local community of Pensacola. She was heavily involved in Children’s Miracle Network during her time at the University of West Florida where she graduated with a degree in Communications. She loves her family, her dog Harper, the Auburn Tigers, going to concerts and Elton John!

Karla Castellanos

Digital Marketing Manager

Karla is a passionate Digital Marketing Manager at Rally Foundation. With expertise in branding, print, digital media and marketing strategy, she is dedicated to advancing Rally’s mission through innovative visual and digital solutions. Karla leverages digital marketing strategies to boost engagement and awareness, amplifying Rally’s impact. She loves new challenges and is often found studying new tools and techniques to enhance her work. With a strong affinity for processes and strategic thinking, Karla’s approach to design and marketing is both methodical and creative. Outside of work, she enjoys spending time with her partner and their three dogs exploring trails, having family nights at home and taking road trips.

Megan French

Development Manager

Megan serves as the Development Manager for Rally Tennessee, bringing over 15 years of hospitality and nonprofit development experience to the team.

Throughout her career, Megan has successfully managed and executed large-scale events and fundraising campaigns, cultivated corporate and donor relationships, streamlined processes and spread awareness for community initiatives. Her strategic and detail-oriented approach and dedication to mission-driven work have contributed significantly to the success and growth of the organizations of which she has been a part of including Bellagio, Venetian / Palazzo, Catholic Charities of Southern Nevada and the Alzheimer’s Association.

Newly relocated to Nashville, Megan is excited to explore the city and is committed to advancing Rally’s mission of funding research to find better treatments and cures for childhood cancer throughout Tennessee and beyond. She loves watching movies, traveling with friends, live music and any and all stationery. Megan is counting down the days for In N Out to officially open in Tennessee and you will never see her turn down a Dutch Bros coffee!

Leigh Anna Lang

Grant Manager

Leigh Anna joined Rally Foundation in 2018 as their Grant Manager. She is responsible for the direction and management of Rally’s grant portfolio and serves as the primary point of contact for Rally’s Medical Advisory Board, co-funding partners and Rally-funded researchers. Leigh Anna began her career in grant development and fundraising in Philadelphia with a nonprofit theater company. After moving to Atlanta, she worked for 10 years as a grant consultant, supporting school districts and nonprofits in obtaining and managing Federal grant funds. Leigh Anna earned her Bachelor of Fine Arts from East Carolina University and her Master of Science from Drexel University. She and her husband, Steven, live in Peachtree Corners with their son and daughter, Cooper and Olivia, and two cats, Baxter and Pebbles.

Mackenzie Ossanna

Database and Special Projects Manager

Mackenzie was born and raised in Arkansas where she attended the University of Arkansas (Go Hogs!). After graduation, Mackenzie moved to Dallas, TX where she found her true passion in nonprofit development. Now settled in Nashville, TN Mackenzie enjoys spending time with family and friends, and you can often find her outside or reading a book! Through Rally, Mackenzie enjoys getting to know the Rally Kids and their families and seeing the impact that Rally can make in their lives and for all Rally Kids to come after them.

Courtney Owen

PR and Social Media Coordinator

Courtney serves as the PR and Social Media Coordinator for Rally Foundation, based in the Atlanta office. In this role, she focuses on managing public relations and social media efforts to advance Rally’s mission. Courtney’s journey with Rally began as a Social Media and Auction Intern during her senior year at Georgia College & State University. She graduated in May of 2024 with a degree in Mass Communication and joined the team full time shortly after.

Outside of work, Courtney enjoys spending time with her family and attending concerts. Her passion for making a difference in the fight against childhood cancer drives her dedication to Rally Foundation.

Caroline Schiltz

Rally Kid and Development Coordinator

Caroline serves as the Rally Kid and Development Coordinator in Atlanta. In this role, she forms deep connections with Rally Kids and their families — visiting them in the hospital several times a week and planning joyful, meaningful events that bring moments of light throughout the year. She also supports fundraising initiatives and helps build corporate relationships to further Rally’s mission. Caroline previously worked at Children’s Healthcare of Atlanta and is passionate about creating joy and support for kids battling cancer. She loves her family, her dogs, country music, traveling and cheering on the Auburn Tigers.

Jessica Siderio

Development Manager for Rally Gulf Coast

Jessica serves as the Development Manager for Rally Gulf Coast, bringing a wealth of experience in nonprofit development and fundraising to the team. With a passion for making a difference, Jessica began her journey in the nonprofit sector over a decade ago, dedicating her career to creating meaningful impact and supporting worthy causes.

Throughout her career, Jessica has successfully managed and executed fundraising campaigns, cultivated donor relationships and spearheaded community engagement initiatives. Her strategic approach and dedication to mission-driven work have contributed significantly to the success and growth of the organizations of which she has been a part.

At Rally Gulf Coast, Jessica is committed to advancing the organization’s mission of funding research to find better treatments and cures for childhood cancer. Her expertise and enthusiasm for connecting with the community ensure that the foundation continues to thrive and make a positive difference in the lives of children and families affected by childhood cancer.